Fill in your video with B-Roll, automatically
Never worry about sourcing B-roll again. Kapwing’s Smart B-roll quickly scans your video, then generates relevant, high-quality B-roll footage for you to add. Preview each piece of content to use as B-roll, then add it to your video and edit – all in one place.
Get high-quality B-roll without filming
Here, you don’t need a full video studio or fancy equipment. With over millions of copyright-free stock footage and images at your fingertips, you have the power to make your videos look more professional without shooting anything.
Powered by leading stock providers like iStock, Pexels, and Pixabay, Kapwing provides you with a vast library of stock B-roll to add to your videos. In just one click, Kapwing quickly scans your video for subject matters, then starts generating B-roll related to your video. Start turning your videos into high-quality content in seconds.
How to Add B-Roll to Video
- Auto-generate a transcript from your video
Upload a video with speech and generate subtitles automatically. Simply open the “Subtitles” tab in the left-hand sidebar, then click “Auto-subtitle.” This generates a video transcript for the B-roll maker to better understand the contents of your video.
- Use “Smart B-Roll”
After you’ve generated subtitles, open the “Images” tab in the left-hand sidebar. Click “Smart B-Roll,” and you’ll have AI generated B-roll to add to your video in just a few seconds.
- Edit and export
Make any necessary edits to your video, then export your project. Download a video file or save your own unique video URL link to share anywhere you’d like.
Polish your videos with Kapwing's AI B-Roll Generator
Perfect for Instagram, TikTok, and YouTube videos
Stop people from scrolling mindlessly on their feeds. Show your viewers exactly what you’re talking about in your video: the cover of the book you’re reviewing, the morning routine you’re describing, or the new recipe you tried last night. Short-form content can be difficult to capture people’s attention in less than 6 seconds. Not anymore.
Make your videos more memorable
Capture people’s attention throughout your video with more context and examples they’ll actually remember. Not only does this make it easier for you to create more high-quality videos, but it also makes it easier for people to retain the information you’re sharing. Turn your viewers into subscribers or customers – starting now.
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Frequently Asked Questions
Where can I get AI generated B-roll?
You can find stock B-roll anywhere online, especially from leading stock providers like iStock and Pexels. For AI generated B-roll, we recommend trying Kapwing’s AI B-Roll Generator to add B-roll to your videos. This B-roll generator detects the topics in your video, then generates specific B-roll footage for your video. With Kapwing, you also have access to 100+ video editing tools to edit and polish your final video afterward.
How can I find free B-roll?
Any copyright-free stock footage or images can work as B-roll. You can find free B-roll across countless websites online. If you use Kapwing, you can explore millions of free B-roll content right in the editor as you edit videos.
How much B-roll should you shoot?
Depends on the length of your video and how many topics are mentioned that you feel need B-roll to pair with. If you feel you don’t have enough time to shoot B-roll, we suggest using a B-roll generator to automatically find B-roll online for you to use. Today, marketing teams and agencies alike use Kapwing’s B-roll generator for B-roll and quick polishes.
What is B-roll in video editing?
Essentially, B-roll is content that is secondary to your primary video. Take a talking head YouTube video for example: the primary video content (A-roll) is the footage with the subject talking, and B-roll would be any footage or graphics that overlay the primary footage. Having B-roll footage and graphics in your video glues topics together much easier and gives your audience more context.
What's different about Kapwing?
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Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.